Wondering what is the right products to sell online? Read this article and find out what and how to sell on Facebook using Shopify!


We can all agree that finding the right items to sell online is half the job. You can create the perfect Facebook video ads, you can have the right audience, traffic sources, a professional Shopify store, a website, but if your items suck, you can’t expect great results.

When it comes to choosing the right online product to sell online, you have millions of options.

In this article, we will discuss what and how to sell on Facebook using Shopify. We will help you choose the right products or the products that people will actually want to buy.

  • Find your target group: The first thing you need to do is find an audience that is passionate and wants to purchase online. You want people who are more than interested in the products you offer. You need impulse buyers, hardcore fans, and etc. You need to follow the trends. The trends let you see what is popular and what’s not.
  • Choose something that is visually powerful: There are some products that have a serious visual punch. You need to find such products and market them the right way. Remember, articles that contain photos get 90% more views than articles without, more than 40% of the people will respond better to visual information than plain text, and more than 90% of the people say that visual photography is the #1 factor affecting the purchasing decision.
  • Look for items with at least a 100% profit margin: Whatever you do, you need to stay away from products with a low-profit-margin. You need to keep in mind that selling is more than product expenses or Facebook advertising. You need to also consider Shopify applications, shipping, returned or broken products, processing fees, Shopify fees, and etc.

Once you will decide what to sell online it is time to learn how to sell on Facebook using Shopify. You need to set up your own Facebook Business page, register with Shopify Lite Plan (this is the cheapest ecommerce plan Shopify offers and it costs $9 a month), integrate the Facebook and Shopify accounts, add products to your Facebook page via Shopify, optimize your product listings for selling on Facebook, and that’s it, you can start selling.